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From potholes to social care: how AI and big data are revolutionising UK local government

For the average citizen, the concept of government is rarely defined by debates in Westminster. Instead, it is defined by the daily reality of their local environment: Is the recycling collected on time? Are the roads free of potholes? Can I easily apply for a parking permit? Is my elderly parent receiving the care they need?

Local authorities are the engine room of the UK public sector. They deliver the services that people use day in and day out. Consequently, the most regular interactions with government are through their local council. In an era of instant gratification and seamless digital consumer experiences, public expectations for these services are rightly high.

However, the reality for many councils is a struggle against friction: they are often tied to legacy infrastructure that cannot keep pace with modern demands. Despite these limitations, a quiet revolution is taking place. Across the UK, forward-thinking councils are demonstrating the immense power of digital innovation, leveraging Big Data and Artificial Intelligence (AI) to deliver better outcomes for residents.

From predictive analytics preventing homelessness to robots repairing roads, the sector is moving from a reactive stance to a proactive one, potentially unlocking billions in productivity gains.

The move from reaction to prevention in infrastructure

One of the most visible applications of AI in the public sector is in the management of physical infrastructure. Traditionally, council maintenance has been reactive, waiting for a resident to report a problem before fixing it. New technologies are flipping this model on its head.

In Hertfordshire, the County Council is pioneering a futuristic approach to a centuries-old problem: road maintenance. Collaborating with the University of Liverpool, they have developed an autonomous robot capable of identifying and repairing road damage before potholes even form. By using AI to analyse road surface data, the robot creates a preventative maintenance cycle that saves money on costly major repairs and saves drivers from the frustration of damaged vehicles.

Similarly, in London, the challenge of fly-tipping and street cleanliness is being tackled with machine learning. Westminster City Council has deployed the ReportIT service, which allows residents to snap a photo of street issues. The system quickly identifies fly-tipping and other hazards from the images, categorising the job and dispatching crews. This significantly reduces the administrative burden on staff and ensures that streets stay cleaner. This, in turn, can produce further benefits for civic pride and public safety.

Meanwhile, Northumberland County Council is using data to battle the elements. Their Flood AI system provides early flood warnings by analysing complex environmental data sets. At a time of deep concern over climate instability, this use of big data doesn’t just save money; it protects property and lives by giving residents and emergency services more time to prepare.

Transforming social care and vulnerable support

While infrastructure improvements are highly visible, the most profound impact of Big Data and AI lies in social care and the protection of vulnerable residents. This area consumes the vast majority of local authority budgets, and it is here that efficiency gains can have the most human impact.

North Yorkshire Council provides a compelling roadmap for the sector. They are utilising AI to assist social care workers in managing the deluge of case notes, forms, and assessments required in their daily work. By summarising and organising this data, AI frees up social workers to do what they entered the profession to do: spend time with families and children. This is a beneficial efficiency in a sector facing chronic staffing shortages; technology is not replacing the human element, but rather removing the administrative barriers that are a drain on staff.

Data is also being used to safeguard physical health within the home. In a scaled deployment across a number of London boroughs, sensors have been installed in social housing to monitor environmental conditions. These Internet of Things (IoT) devices feed data back to councils, allowing them to identify conditions conducive to damp and mould before they pose a health risk to tenants. This proactive approach – driven by the tragic necessity to improve housing standards – ensures that swift action can be taken, protecting both the asset and the health of the resident.

The power of predictive analytics

Perhaps the most transformative application of Big Data is the ability to predict crises before they happen. The collaboration between Maidstone Borough Council and Kent County Council serves as a gold standard for this approach. By developing a platform that analyses various data points, they can predict the risk of homelessness months in advance.

This insight allows the councils to intervene early with support and guidance, preventing the catastrophic loss of housing. The results speak for themselves: the initiative has contributed to reductions in homelessness of up to 40%.

Accessibility is another frontier being conquered by AI. Swindon Borough Council is using generative AI to make complex government documents accessible for people with learning disabilities. Their Simply Readable solution converts dense official text into an easy-read format, helping people that might be excluded by language or literacy issues.

The £45 billion opportunity

These examples do not yet represent the norm in local government. However, they represent ideas that are ready to evolve and be spread to every region in the UK.

The economic case for scaling these technologies is undeniable. The government’s State of Digital Government Review identified a staggering £45 billion per year of unrealised productivity benefits across the public sector. A substantial portion of this potential sits within local government.

By harnessing the power of data, UK councils are proving that they can do more than just keep the lights on; they can build a smarter, safer, and more empathetic public service for everyone. These technologies are no longer a futuristic concept – they are here, working, and ready to scale.

How Basemap is transforming transport planning in the UK and beyond

Bramble Hub is pleased to introduce our partner Basemap, a specialist provider of transport data and analytical software. The company delivers innovative solutions to public and private sector organisations, helping them make better-informed decisions about transport planning across the UK and increasingly worldwide.

From consultancy roots to software innovation

Basemap was founded in 2000 by two transport planners who initially focused on providing consultancy to local authorities. For more than a decade, the team also resold geographic software tools from US-based companies. By 2013, they recognised an opportunity to deliver more advanced, tailored solutions by developing products in-house. Their first software, TRACC, was launched the following year. Mark Gallagher, now Chief Executive, joined in 2016 and has since guided the company’s growth with his extensive experience in technology and business leadership.

A portfolio built for transport planning challenges

Basemap has created a suite of powerful products designed to support evidence-based planning:

TRACC enables local authorities and transport planners to analyse accessibility and calculate journey times across multiple transport modes. It processes millions of journey calculations to produce detailed insights that have supported many significant public sector decisions.

Highways Analyst provides real-time average speed data for the UK road network. Drawing on telematics data from more than 100,000 vehicles reporting every ten seconds, it gives emergency services and other sectors reliable information to optimise routing. As Mark Gallagher notes, “Leicester Fire and Rescue Service… want to know how they can route their fire engines the best way… they think they’ve saved lives with our software.”

DataCutter simplifies the extraction of large transport datasets, enabling users to define and download exactly the geographic data they need. A recently launched global version now supports regions including Australia, North America, Europe, and Asia.

Electric Vehicle Routing (EVR) is Basemap’s contribution to sustainable transport. Developed in partnership with the University of Surrey’s artificial intelligence department, it uses machine learning to optimise electric vehicle routes by considering variables such as elevation, temperature, weight, and wind. Major US logistics operators are already adopting the tool.

Supporting national data infrastructure

Basemap plays a key role in maintaining and supplying essential transport datasets in the United Kingdom. The company provides speed limit and average speed data to Ordnance Survey, which distributes this information to around 5,000 public sector organisations. Basemap also manages national public transport databases on behalf of Traveline, standardising data from operators and making it openly accessible.

Today, approximately 70% of UK county councils use Basemap’s tools, along with private sector clients ranging from global corporations to specialist consultancies. Their work consistently supports evidence-based decision-making. Mark Gallagher highlights this impact with a recent example: Somerset used their products to determine which stroke units to retain, which had a direct effect on patient outcomes.

Strategic development and global expansion

Based in Guildford and supported by a team of 18 specialists, Basemap continues to grow internationally, operating in the United States, Canada, Poland, Sweden, India, and Australia. This expansion builds on their global data infrastructure and demonstrates increasing international demand for Basemap’s approach to transport analytics.

Bramble Hub is proud to partner with Basemap. Their technical strength, commitment to innovation, and dedication to solving real-world challenges make them an invaluable part of our partner network. Their solutions are helping public sector organisations improve service delivery, strengthen planning decisions, and achieve measurable performance improvements.