Bramble Hub is pleased to introduce our partner Basemap, a specialist provider of transport data and analytical software. The company delivers innovative solutions to public and private sector organisations, helping them make better-informed decisions about transport planning across the UK and increasingly worldwide.
From consultancy roots to software innovation
Basemap was founded in 2000 by two transport planners who initially focused on providing consultancy to local authorities. For more than a decade, the team also resold geographic software tools from US-based companies. By 2013, they recognised an opportunity to deliver more advanced, tailored solutions by developing products in-house. Their first software, TRACC, was launched the following year. Mark Gallagher, now Chief Executive, joined in 2016 and has since guided the company’s growth with his extensive experience in technology and business leadership.
A portfolio built for transport planning challenges
Basemap has created a suite of powerful products designed to support evidence-based planning:
TRACC enables local authorities and transport planners to analyse accessibility and calculate journey times across multiple transport modes. It processes millions of journey calculations to produce detailed insights that have supported many significant public sector decisions.
Highways Analyst provides real-time average speed data for the UK road network. Drawing on telematics data from more than 100,000 vehicles reporting every ten seconds, it gives emergency services and other sectors reliable information to optimise routing. As Mark Gallagher notes, “Leicester Fire and Rescue Service… want to know how they can route their fire engines the best way… they think they’ve saved lives with our software.”
DataCutter simplifies the extraction of large transport datasets, enabling users to define and download exactly the geographic data they need. A recently launched global version now supports regions including Australia, North America, Europe, and Asia.
Electric Vehicle Routing (EVR) is Basemap’s contribution to sustainable transport. Developed in partnership with the University of Surrey’s artificial intelligence department, it uses machine learning to optimise electric vehicle routes by considering variables such as elevation, temperature, weight, and wind. Major US logistics operators are already adopting the tool.
Supporting national data infrastructure
Basemap plays a key role in maintaining and supplying essential transport datasets in the United Kingdom. The company provides speed limit and average speed data to Ordnance Survey, which distributes this information to around 5,000 public sector organisations. Basemap also manages national public transport databases on behalf of Traveline, standardising data from operators and making it openly accessible.
Today, approximately 70% of UK county councils use Basemap’s tools, along with private sector clients ranging from global corporations to specialist consultancies. Their work consistently supports evidence-based decision-making. Mark Gallagher highlights this impact with a recent example: Somerset used their products to determine which stroke units to retain, which had a direct effect on patient outcomes.
Strategic development and global expansion
Based in Guildford and supported by a team of 18 specialists, Basemap continues to grow internationally, operating in the United States, Canada, Poland, Sweden, India, and Australia. This expansion builds on their global data infrastructure and demonstrates increasing international demand for Basemap’s approach to transport analytics.
Bramble Hub is proud to partner with Basemap. Their technical strength, commitment to innovation, and dedication to solving real-world challenges make them an invaluable part of our partner network. Their solutions are helping public sector organisations improve service delivery, strengthen planning decisions, and achieve measurable performance improvements.
